hey! it’s me, Laura.
I’m the owner of Down Lo Design Co.
No, not Down Low, Down Lo. Once upon a time I had an awesome pal who called me Lo. It was the only nickname I ever had with friends, and it was a damn good one.
I’ve always loved art and design. My mom constantly had my brother (also an artist, see his work HERE) and I working on creative projects. She was a high school art teacher, and artist herself, so that meant we regularly got to try projects and techniques meant for much older kids – aka, awesome. I’d occasionally even get to ditch school to go on a field trip to a museum or gallery with her students.
Art influences were e-v-e-r-y where when I was growing up! My dad was a musician and has since turned to web development, my grandmother taught piano lessons, my grandfather was a landscape artist and my uncle is a farmer by day, pianist and drummer by night. There is definitely a creative gene in our family. For a long time I planned to become a high school art teacher just like my mom. Maybe someday I will, the jury’s still out on that one.
Though I didn’t do through post-secondary for art, I did complete a few other programs. Image consulting, interior decorating & graphic design. This aesthetic focused combination has developed my creativity to allow me to approach design projects with a unique view and present imaginative solutions.
Along with my early exposure to art, I gained an early appreciation for typography. Of course, at the time I just thought “wow, the alphabet is cool.. what’s the ‘and’ symbol called?” But now, looking back, I can see what led me to pursue hand lettering. I loved how each adult I knew had completely different writing and I would try to replicate the styles. In graphic design school we were encouraged to use our own hand drawn type in lieu of a by-hand style font. My brain exploded. From then on I hand lettered almost everyday and totally brought myself back to childhood, trying out new styles and exploring all the ways a letter could look.
Now I LOVE what I do. Lately I’ve kinda found a sweet spot in my business and artist journey. I’m enjoying testing new programs, experimenting with materials and creating with different mediums.
If you want to see what I’ve been up to lately, follow me on instagram. I’ve been loving filming and sharing time lapses of my work and some super satisfying asmr tape peeling goodness!