Your business has so many components, complexities and moving parts. It’s hard to know how to combine those with your unique personality and decide how to show up in the world. Hands up if you’ve felt this pain!
A logo is an important part of your look, but it doesn’t tell the whole story. A brand identity encompasses all that is visual and aesthetic in your business. It answers questions you have about how things should look and if they fit the vibe of your business. No more guesswork because your brand identity has your back.
Starting with a logo, brand mark, colour palette and typography, a brand identity includes all the tools you need to create eye-catching visuals. Paired with textures/patterns, social templates and custom illustrated elements, you’re fully equipped to handle any brand challenge.
micro brand identity: logo, colour palette + typography guide
mini brand identity: logo, brand mark, colour palette, typography, textures/patterns + business card design
brand identity: logo, brand mark, colour palette, typography, textures/patterns, social templates, business card design + one additional design piece
weddings & events
Whether you’re getting married, hosting a birthday bash or celebrating after your annoying neighbours finally move, customizing the party decor is so much fun. Menus, seating charts and programs can be more than just informational - they can be beautiful.
Customized printed pieces and hand lettered calligraphy are my event specialties.
These can include, but are not limited to:
thank you card
murals + in-store signage
Add personality to your space with a large scale mural! Share your brand message, create a totally instagrammable zone or spice up a boring washroom. The possibilities here are endless!
Cafes and restaurants, make those chalkboard menus legible and fun! Information can be cool too.
Hand painted lettering or illustrations are my typical go-to for murals. These can be done directly on your wall or existing menu board on site, or can be created on a board in my studio and installed in your space. Vinyl application is also a great option for a temporary design.
custom gif creation
GIFs are my new favourite thing, and if you’re using instagram stories, probably yours too! They add a little whimsy to whatever you put them on and can easily convey a message or theme.
Custom gifs are awesome for brands, special events, coaches and programs, or just for fun! Here are just some of the possibilities:
animated logo to add on social media
custom illustrations to pair with your existing brand
wedding or event hashtag
uncommon objects specific to your job or company
Visit my GIPHY profile below to see the gifs I’ve created to share with the online community. It blows my mind that they’ve been used over 3.3 BILLION times! You can also search "down lo design co" on any gif keyboard (instagram, tiktok etc)
Have an idea? Let’s make it happen!
Customized designs can be anything! Receive digital designs, print pieces, or hand lettered objects. Some past projects include:
personalized track pants for a bridal party
illustrated portrait for sale as brand merch
actual brand merch clothing design
large acrylic calendar for use in a family home
and so much more!
Hey, it’s me Laura.
I’m into all things design,
hand lettering & typography!